The Gallery Owner Who Cooled Off

A question from a reader:

I recently moved to a completely new place and as my life and my visual input changed, so did my work. I started a couple of new series, which are related to my previous work through the subject matter, but the style is quite different. I have been looking around to see which galleries of the area could show work such as mine and have been preparing a new portfolio with my new stuff.

Some months ago, a friend who wanted to be of help, arranged an appointment for me with a gallery owner she knew. I didn’t want to show my old work, which I had already exhibited a few times and several pieces had been sold. However, I now know I wasn’t quite ready with my new portfolio at the time. I met the gallery owner and we had a very nice discussion. He seemed very professional and I liked the gallery. He looked at my portfolio and web site and said the best would be to arrange a studio visit. He kept my documentation and said he would get back to me for an appointment.

After several months, he hasn’t called and when I politely renewed my invitation during one of his openings, he said he was rather too busy. My suspicion is that he was being polite in front of our mutual friend, but I think my work was not mature and coherent enough to really interest him. Now that I have reached a point where the various pieces in my work are really falling into place together and I can present everything much better, I wonder: How can I get him to give me a second chance? It is hard enough to get a gallery owner to look at your portfolio the first time. Have you got some piece of wisdom to share on how to get back with better, more mature work to a gallery one has made a poor start with in this sense?


My response:

Thanks for sharing your experience. What you describe is definitely a situation in which many artists have found themselves, and I can understand why it would be difficult to figure out what to do. I suspect that you are right in thinking that the owner wasn’t as interested as he had initially presented himself to be. This can happen for any number of reasons. It could be, as you said, that he didn’t want to offend the mutual acquaintance. It could also be that he simply changed his mind over time. It’s also possible that the opening wasn’t the right time to try to strike up the conversation again. Openings can be very busy and it may be that he was trying to focus on other things and just wanted a quick and decisive way out of the conversation so that he could focus on buyers and the featured artist.

It can’t hurt to send an email with recent works, but I would also suggest that you contact other galleries with your work. The name of the game when approaching galleries is to show your work to a lot of galleries. It’s typically not a good idea to focus too much effort or place too many hopes on any one particular gallery.

What Would You Do?

What would you suggest Maria do in this situation? Have you found yourself in similar circumstances in the past? What did you do? Please share your thoughts, experiences and ideas in the comments below.




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